The Indian Premier League print campaign by advertising agency Ogilvy really knows how to hype up their fans. The print campaign depicts the people in the audience holding up cards that make up the winning portraits of incredible cricketers like Dhoni, Sachin and Gilchrist.
According to the Indian League Premiere, the inspiration behind this campaign is that "it’s the fans who make the game." That revelation is heavily reflected in every ad created for the 2010 season.
Giant Cricket Star Mosaics
The Indian Premier League Print Campaign May Induce the Wave
Trend Themes
1. Interactive Advertising Campaigns - Integrating audience participation into print campaigns through interactive features can enhance audience engagement.
2. Athlete-centered Campaigns - Creating marketing campaigns that celebrate specific athletes and their achievements can create a strong emotional connection with fans.
3. Crowd-sourced Art - Leveraging fan participation to create crowd-sourced art can be a unique and impactful way to promote sports and entertainment events.
Industry Implications
1. Advertising - Advertising agencies can utilize interactive elements to create engaging campaigns for their clients.
2. Sports Marketing - Sports organizations can use athlete-centered campaigns to attract and retain fans.
3. Event Promotion - Event promoters can leverage crowd-sourced art to create buzz and generate interest in upcoming events.