Trader Joe's recently launched a YouTube channel and it is a place where people can find out how to assemble charcuterie boards, make perfect movie theater popcorn and follow Indian burrito recipes. Trader Joe's Tikka Masala Burritos can be prepared from either the Vegan Tikka Masala or Chicken Tikka Masala products, which are made with a base of rice and sold in the store's frozen foods section.
While both of these frozen meals can be heated and eaten on their own, Trader Joe's created its Indian burrito recipes to show how versatile its products are. These microwaveable masala meals only need to be warmed up in the microwave and can be combined with flavorful extras like yogurt, cilantro, peas or chutney in a toasted tortilla shell.
Tikka Masala Burritos
Trader Joe's Shared an Indian Burrito Recipe on Its New YouTube Channel
Trend Themes
1. Indian Fusion Cuisine - There is an opportunity to disrupt the food industry by creating unique food fusions that target the increasing global interest in experimental cuisines.
2. Microwavable Meals - There is an opportunity to cater to the busy schedules of customers by developing frozen meals that can be heated up quickly in the microwave, without compromising on taste and quality.
3. DIY Recipe Videos - There is an opportunity to cash in on the digital era by developing DIY recipe videos that showcase new and exciting ways to cook with innovative products and tips for home cooks.
Industry Implications
1. Frozen Food - The frozen food industry can benefit from creating innovative products, like Tikka Masala Burritos, that offer convenience and variety on the go.
2. Quick Service Restaurants - Quick service restaurants can disrupt the market by creating fusion dishes using ethnically diverse ingredients that are popular, easy to make and accessible to customers on the go.
3. E-commerce - E-commerce platforms can leverage the growing demand for global flavors by providing a diverse range of international ingredients that can be used to create fusion dishes and DIY recipes at home.