To showcase the robustness of its backpack, EVOC sets up an ‘Indestructible Billboard’ in Berlin where people can pack a punch into a backpack to test its durability.
Mounted to a billboard is an image of a cyclist with a protruding backpack that acts as a punching bag. Numerous attempts by people to punch the bag tested their strength as well as the bag’s sturdiness that provided punchers with a ‘shock absorbing’ feature.
Punchers are captured in a snapshot that’s automatically uploaded onto Facebook and here people can tag themselves and share their photos. This Indestructible Billboard campaign was featured on several magazines and also accumulated a 220 per cent increase in Facebook Fans. This interactive billboard campaign turned out to be one very successful advertisement.
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