'Honey Maid' has launched an Independence Day ad that supports the presence of immigrant families in America.
The heartwarming ad is a short video that features one family who immigrated to America from Dominican. The father is the main speaker and as he discusses the difficulties and the great success he and his family endured in America there is footage of his wife and children running and playing. The video takes place at the family's home during a party to celebrate the Fourth of July.
The Independence Day ad conveys a wholesome message that everyone in America should be treated equally. The bright lights, smiling faces, sparklers and s'more dessert treats made with Honey Maid crackers show the positive aspects of being an immigrant in America.
Immigrant Family-Honoring Ads
This Independence Day Ad Celebrates Immigrant Families in America
Trend Themes
1. Immigrant Family-honoring Ads - This trend encourages brands to create ads that celebrate the diversity and contributions of immigrant families in America.
2. Inclusive Advertising - This trend promotes brands to create ads that are inclusive and value diversity, showcasing the positive aspects of culture and promoting unity.
3. Ethnic Celebrations - This trend encourages brands to create products and campaigns for ethnic celebrations that embrace diversity to foster empathy and inclusivity among people.
Industry Implications
1. Marketing - Brands can create marketing campaigns that are inclusive of minority groups, promoting enhanced engagement and loyalty.
2. Hospitality - Creating cultural celebrations or innovative events with an emphasis on inclusivity in the hospitality industry can attract a diverse clientele and increase customer satisfaction.
3. Retail - Retailers can create a diverse product and brand strategy and develop inclusive marketing campaigns attracting and retaining diverse customers improving brand loyalty.