There are quite a few common denominators between different countries, cultures, cities and more; the Inconscience Unconsciousness photo series demonstrates one of them. Everyone needs to rest and recuperate, and this collection of images shows sleepers from around the world doing what they do best: taking that power nap.
Shot by Reunion Island-based photographer Romain Philippon, the Inconscience Unconsciousness photo series brings the world a little closer together through this shared experience. I love how Philippon decided to capture the more spontaneous nappers during the day rather than typical sleepers at night.
The Inconscience Unconsciousness photo series also shows Romain Philippon with the human being condition and the world globalization at different scales. An exotic and eye-opening photoshoot, it is playfully lighthearted and colorful as well.Photo Credits: fubiz.net, pendantcetemps.fr
Sleepy Time Shoots
The Inconscience Unconsciousness Series Centers on Sleepers Around the World
Trend Themes
1. Power Napping - The Inconscience Unconsciousness photo series showcases people taking a power nap, creating opportunities for innovative sleep products and services.
2. Global Sleep Culture - The Inconscience Unconsciousness photo series highlights the similarities in sleep behavior across cultures, creating opportunities for travel and tourism businesses to cater to sleep needs.
3. Daytime Sleeping - The Inconscience Unconsciousness photo series captures daytime napping, creating opportunities for businesses selling products and services for maximizing productivity during work hours.
Industry Implications
1. Sleep and Mattress Industry - The Inconscience Unconsciousness photo series showcases the importance of power napping and different sleep behaviors, creating opportunities for the sleep and mattress industry to innovate and develop new products and services.
2. Travel and Tourism Industry - The Inconscience Unconsciousness photo series highlights the global sleep culture, creating opportunities for travel and tourism businesses to design sleep programs and packages to cater to different sleep needs of customers.
3. Productivity and Wellness Industry - The Inconscience Unconsciousness photo series captures daytime napping and its impact on productivity and well-being, creating opportunities for companies to develop products and services for better work-life balance and increased efficiency.