This inclusive fashion brand is looking to democratize the fashion industry to create clothing for women of all sizes.
It is not new information that the fashion industry tends to favor small women despite the fact that they do not make up the majority of the population and it is also understood that the "plus-size" industry has begun to emerge as a result of this. What is not often seen is brands focusing on catering to women of all sizes rather than in only smalls, or only plus-sizes. 'Unbiasla' does this by creating clothing in a 'Supplex' blend that can be worn for a variety of occasions and adapt to the wearer's body. The inclusive fashion brand features five classic styles that were designed to be "building blocks" for the working woman's wardrobe.
This inclusive fashion brand works to democratize fashion and caters to a large demographic by suiting many different body types and staple wardrobe pieces.
Democratized Fashion Brands
This Inclusive Fashion Brand Provides Clothing for Women of All Sizes
Trend Themes
1. Inclusive Sizing - An opportunity for brands to create clothing that caters to women of all sizes, rather than just small or plus-sizes.
2. Democratization of Fashion - A chance to make the fashion industry more accessible and inclusive by offering clothing that caters to a larger demographic.
3. Adaptive Clothing - An emerging trend of creating clothing that adapts to the wearer's body, providing comfort and versatility.
Industry Implications
1. Fashion - Opportunity for fashion brands to embrace inclusive sizing and cater to a larger consumer base.
2. Retail - Retailers can seize the opportunity of democratizing fashion by offering a wider range of sizes and styles.
3. Textiles - An innovative approach for textiles industry to develop adaptive fabrics that can adjust to different body shapes and sizes.