'Leche Libre' has launched a 'Kickstarter' campaign to fund its new inclusive breastfeeding apparel line.
This body positive brand is known for working to empower women by normalizing breastfeeding. They create clothing that makes it easy for new moms to discreetly breastfeed, while staying stylish. Leche Libre was initially launched on Kickstarter and the new inclusive collection hopes to expand the brands body-positive message.
Its new inclusively-sized collection has been designed to fit sizes 16W to 26. The line currently includes three pieces -- a little black dress, a fashion-forward shift dress and a comfy sweater. Each of these inclusive breastfeeding apparel pieces features zipper access for easy breastfeeding or pumping. The garments are made ethically in the US and suit a variety of personal styles due to their sleek silhouettes.
Inclusive Breastfeeding Apparel
Leche Libre Creates Inclusive and Functional Clothes for Mothers
Trend Themes
1. Inclusive Breastfeeding Apparel - Brands are creating and expanding body-positive clothing lines that make it easy for new moms to discreetly breastfeed while staying stylish.
2. Ethical Clothing Manufacturing - Brands are designing and manufacturing clothing ethically to increase consumer demand for sustainable and socially responsible products.
3. Size-inclusive Fashion - Brands are creating clothing that fits a wider range of body types to promote body positivity and inclusivity.
Industry Implications
1. Fashion - Fashion companies have opportunities to use inclusive designs and ethical manufacturing processes to produce clothing that fits and empowers a diverse range of customers.
2. Maternity and Baby Products - Maternity and baby product companies have opportunities to create functional products that cater to the needs of new mothers and promote breastfeeding.
3. E-commerce - E-commerce companies have opportunities to increase online sales by offering a variety of inclusive, ethical, and convenient products for new mothers and those interested in sustainable fashion.