Instagram has created a reminder for product releases in order to make it easier for in-app consumers to be up to date on products. The reminders feature will support companies who advertise on social media about upcoming releases, companies will have the ability to create a 'reminder' sticker that corresponds with a product launch. If in-app consumers select a sticker, they will then have opted into reminders about a release. The reminders feature is currently available in the United States and it has approximately 30 companies using it, which includes adidas and Levi's.
The reminders feature was tested in a few different experiments. One of which was around a limited edition release of t-shirts, which were only available through the Instagram check out. Instagram's head of fashion, Eva Chen, spoke on the new feature, "we know from sneaker culture that people are sitting and waiting and refreshing the page over and over again until they can purchase."
Social Media Release Reminders
Instagram Has a New Reminders Feature for In-App Consumers
Trend Themes
1. In-app Consumer Reminders - The new Instagram feature for in-app consumer reminders presents an opportunity for companies to enhance product awareness and engagement.
2. Social Media Advertising - The reminders feature on Instagram opens up new avenues for social media advertising by enabling companies to directly engage with consumers and generate anticipation for upcoming releases.
3. Limited Edition Marketing - The success of Instagram's limited edition t-shirt release experiment highlights the potential for companies to leverage scarcity and exclusivity to create hype and drive customer demand.
Industry Implications
1. Fashion - The fashion industry can benefit from the in-app consumer reminders feature on Instagram by using it to promote new collections, limited edition releases, and exclusive collaborations.
2. Social Media Advertising - The introduction of reminders on Instagram expands the opportunities for social media advertising agencies to help brands create highly targeted campaigns that leverage product launches and generate consumer excitement.
3. E-commerce - The reminders feature on Instagram creates an innovative way for e-commerce companies to reach and engage with potential customers, maximizing the impact of product releases and driving sales.