WhatsApp added in-app catalogs that consumers can access on WhatsApp Business. The in-app catalogs will enable WhatsApp Business users to list products, as well as add prices and photos pertaining to items that are being sold on the platform. Additionally, WhatsApp users who are purchasing products do not need to have the Business app to view a catalog.
Catalogs are currently available for both iOS and Android devices. However, catalogs are currently only available in certain counties including India, Brazil, the United States, Mexico, and others. WhatsApp has stated that its new catalogs feature will be globally available shortly.
The new feature offers a more streamlined experience to those who are buying or selling items on the WhatsApp platform.
Streamlined Social Media Purchases
WhatsApp Has In-App Catalogs for Consumers on the Platform
Trend Themes
1. In-app Catalogs - In-app catalogs offer a streamlined purchasing experience on WhatsApp Business.
2. Whatsapp Business - WhatsApp Business provides a platform for businesses to list products and interact with customers.
3. Global Availability - The globally available catalogs feature on WhatsApp opens up new markets for businesses to reach potential customers.
Industry Implications
1. E-commerce - In-app catalogs on WhatsApp Business enhance the e-commerce experience for businesses and consumers.
2. Social Media - WhatsApp's in-app catalogs provide a new avenue for social media users to discover and purchase products.
3. Mobile Advertising - The inclusion of catalogs on WhatsApp Business creates new advertising opportunities for mobile marketers.