The 'In Peer Reviews We Trust' infographic explores the reasons why consumers are more likely to base their purchases around the opinions of others, rather than relying on advertising and sponsored content postings.
Created by Column Five Media, the chart details how much faith people put in traditional marketing efforts versus the amount of credit that they give user reviews and recommendations from friends and family.
Research cited on the graphic illustrates that word of mouth has become a more prominent way of driving consumer patterns than traditional advertising methods.
Social media and other Internet resources that give analysis of products are seen as dependable and often are responsible for shaping decisions on whether to buy a product or not.
'In Peer Reviews We Trust' explains that buyers want to hear the opinions of people they trust before they make a purchase and online brand sites and consumer referrals are the among the must credible tools that shoppers use.
Credible Referral Charts
'In Peer Reviews We Trust' Infographic Shows the Power of Word of Mouth
Trend Themes
1. Shift to Word-of-mouth Marketing - The 'In Peer Reviews We Trust' infographic highlights the growing preference for consumer opinions over traditional advertising, presenting an opportunity for businesses to focus on word-of-mouth marketing strategies.
2. Rise of Online Review Platforms - The infographic underscores the significance of online brand sites and consumer referrals, indicating a need for businesses to leverage these platforms to build trust and drive sales.
3. Influence of Social Media - The research showcased in 'In Peer Reviews We Trust' emphasizes the impact of social media in shaping consumer decisions, prompting businesses to tap into social networks to connect with customers and generate recommendations.
Industry Implications
1. Digital Marketing - The shift towards word-of-mouth marketing calls for digital marketers to develop strategies that prioritize consumer reviews and recommendations.
2. E-commerce - The rise of online review platforms presents an opportunity for e-commerce businesses to showcase customer testimonials and encourage online referrals.
3. Social Media Management - The influence of social media on consumer decisions necessitates effective social media management to create engaging brand content and strengthen customer relationships.