The Burger King Impossible King Sandwich is a new plant-based menu item arriving just in time for the summer for consumers to order in place of meat-based alternatives.
The burger features an Impossible patty flame-grilled to perfection, and paired with two slices of American cheese, pickles, ketchup, white onions and mustard. Served on a toasted sesame seed bun, the burger is expected to be a hit amongst consumers who already practice a plant-based lifestyle or who are curious about meat alternatives.
The Burger King Impossible King Sandwich is arriving at participating locations nationwide in the US on Monday, June 27, 2022. The burger offers a familiar taste and texture experience when compared to the meat-based original to make it perfect for patrons of all kinds.
Plant-Based QSR Burgers
The Burger King Impossible King Sandwich is Arriving Soon
Trend Themes
1. Plant-based Fast Food - The rise of plant-based menu items in QSR chains presents an opportunity for disruptive innovations in food production and agriculture.
2. Alternative Meat Patties - The popularity of Impossible and Beyond Meat patties creates new opportunities for R&D in plant-based meat alternatives across the food industry.
3. Consumer Interest in Sustainability - As more consumers seek plant-based menu options, businesses can innovate towards sustainable and eco-friendly practices across industries.
Industry Implications
1. Fast Food - Plant-based menu items in QSR chains could disrupt the traditional fast food industry and encourage more eco-friendly food sourcing and production.
2. Food Production - The demand for plant-based meat alternatives creates an opportunity for food manufacturers to explore new sources and production methods for plant-based protein.
3. Agriculture - The rise of plant-based menu items could shift demand for traditional meat products and present new opportunities for sustainable agriculture practices.