The Capriotti's Impossible Cheese Steak is one of the latest creations in partnership with Impossible Foods that will offer consumers a new plant-based way to enjoy the classic taste of the sandwich. Made with 100% plant-based protein, the sandwich is topped with premium cheese along with mushrooms and peppers to emulate the Philadelphia sandwich seamlessly.
The Capriotti's Impossible Cheese Steak sandwich is being launched alongside the Impossible Meatball Sandwich, which will both be available for purchase at participating locations both in-store and online. The sandwich is being tested by the brand in Las Vegas at two locations and is expected to start rolling out on a nationwide basis starting in the beginning of 2020.
Plant-Based Steak Sandwiches
The Capriotti's Impossible Cheese Steak is Being Tested in Las Vegas
Trend Themes
1. Plant-based Protein - Opportunity to explore new plant-based alternatives for classic sandwich options.
2. Alternative Meat Products - Opportunity to cater to the growing demand for meat substitutes in the food industry.
3. National Rollout of Plant-based Sandwiches - Opportunity to tap into the expanding market for plant-based options on a larger scale.
Industry Implications
1. Fast Food - Fast-food chains can incorporate plant-based proteins into their menus to attract health-conscious consumers.
2. Food Delivery - Food delivery services can add plant-based sandwich options to their menus to cater to a wider range of dietary preferences.
3. Grocery Stores - Grocery stores can stock plant-based sandwich ingredients to meet the needs of consumers looking for meat alternatives.