Making a statement against lingerie brands like Victoria's Secret, the #ImNoAngel campaign works to "redefine sexy" as an attitude and a look that comes in many shapes and sizes. Lane Bryant makes women's underwear in styles that range from casual and comfortable to lacy and provocative––pieces that would make any female feel fabulous.
The #ImNoAngel campaign comprises a series of photographs that gradually reveal themselves over the course of a month and a half. Each week, people are introduced to another beautiful plus-size model whose photographs are put on display on the website. A playful and foxy video accompanies the images of the voluptuous ladies, and girls from everywhere are invited to "share their sexy" too. The #ImNoAngel message has gone viral, thanks to its confident comment on body image, its community engagement, its attractive spokeswomen and the fact that it represents 65% of American ladies who are 'plus' at an average size of 14.
Photo Credits: Fashionista
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
Trend Themes
1. Body Positive Advertising - The #ImNoAngel campaign challenges traditional beauty standards and promotes body positivity, creating opportunities for brands to embrace diverse representations in their advertising.
2. Inclusive Lingerie Market - The success of the #ImNoAngel campaign highlights the demand for inclusive lingerie options, opening up opportunities for brands to cater to the needs and preferences of plus-size consumers.
3. Online Community Engagement - The viral nature of the #ImNoAngel campaign demonstrates the power of online community engagement, presenting opportunities for brands to foster meaningful connections and build brand loyalty.
Industry Implications
1. Fashion Retail - The #ImNoAngel campaign presents disruptive innovation opportunities in the fashion retail industry to embrace body diversity and offer inclusive sizing options.
2. Marketing and Advertising - The success of the #ImNoAngel campaign showcases disruptive innovation opportunities in the marketing and advertising industry to challenge traditional beauty standards and promote body positivity.
3. E-commerce - The viral nature of the #ImNoAngel campaign highlights disruptive innovation opportunities in the e-commerce industry to create inclusive online spaces for plus-size consumers and generate online community engagement.