An immersive sound experience was arranged through a partnership between Sonos and Google Assistant. The event was held in New York City and visitors had the opportunity to attend the sensation for three days.
The activation was simply dubbed 'The Brilliant Sound Experience.' In terms of audio content, it taps the creativity of indie rock band The National and electronic American composer Holly Herndon. Each room is described to be "a self-contained universe of light and sound." The collaborators take the qualities of the music and attempt to interpret them through more physically observable methods with the aim "to illustrate the properties and dynamics of sound."
In terms of branding, the immersive sounds experience ties in well with Sonos' products.
Calmly Immersive Sound Experiences
Sonos and Google Bring Consumers a Multi-Room Experience
Trend Themes
1. Immersive Sound Experiences - There is a growing trend towards immersive sound experiences that create a multi-sensory environment for listeners.
2. Multi-room Audio - Multi-room audio systems that allow seamless integration and control across multiple devices are becoming increasingly popular.
3. Brand Activations - Brands are collaborating with artists and creators to design immersive experiences that showcase their products and services in unique and engaging ways.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can leverage the trend towards immersive audio experiences by developing innovative products that offer high-quality, multi-room sound.
2. Music Streaming Services - Music streaming services can incorporate immersive sound elements into their platforms, allowing users to experience music in new and exciting ways.
3. Event Planning - Event planners can use immersive sound experiences as a way to attract and engage attendees, creating unique and memorable experiences that set them apart from competitors.