Nike is bringing a three-day immersive experience to East London that will provide fitness junkies with their dream environment.
The workout club will function as a "high-intensity training experience" that will use lighting to its advantage in creating a unique immersive experience for people looking to visit the space. The club will have Nike master trainers as well as collaborations with Barry's Bootcamp and the boxing studio Kobox in order to provide a difficult workout experience for attendees of the installation. The experience will offer seven exercise sessions a day -- each of which take two and a half hours to complete.
This installation is perfect for establishing Nike's brand as consisting of more than just sneakers while simultaneously providing a unique space for its health-conscious consumers.
Multi-Sensory Workout Clubs
Nike's 'Unlimited You' Offers a Unique and Immersive Experience
Trend Themes
1. Multi-sensory Workouts - The fusion of technology and fitness, this trend opens an opportunity for health and wellness companies to collaborate with technology experts to create an immersive fitness experience.
2. Immersive Fitness Spaces - Creating a fitness space that immerses customers in an intensive high-tech environment presents an opportunity for entrepreneurs to establish an innovative gym that offers distinct experiences.
3. Collaborative Fitness Brands - Collaborating with top fitness trainers and brands is a disruption in the fitness industry that creates a unique and exclusive fitness experience for high-end consumers.
Industry Implications
1. Fitness - Fitness industry players and entrepreneurs have an opportunity to capitalize on the trend of immersive fitness clubs to attract consumers and create customer loyalty strategies.
2. Technology - Technology gurus and companies have an opportunity to innovate wearable technologies and products that improve the immersive fitness experience of customers.
3. Hospitality - Health-conscious hotels and holiday resorts could leverage such innovative concepts to upscale their fitness and wellness experiences and package them as a part of their value proposition to attract higher-end consumers.