With a growing number of creatively designed beer bottles and labels to grab consumer attention, Heineken just unveiled its new bottle, the Black Light STR.
The bottle was inspired by dark nightclubs that have black lights to light up the dance floor. With light shining through the new Heineken bottle, it suddenly illuminates and reveals hidden stars and other squiggly designs. Drinking a Heineken never looked so cool.
Implications - Anytime a company needs a short burst of media coverage or brand excitement, they would be wise to introduce limited time, special edition packaging. By wowing consumers and the media with their new designs, the company can use the attention to advertise new products or renew interest in old ones.
Illuminating Beer Bottles
Heineken Puts the Spotlight on New Beer Bottles
Trend Themes
1. Special Edition Packaging - Companies can introduce limited time, special edition packaging to generate media coverage and excitement, ultimately renewing interest in their products.
2. Creative Bottle Designs - The growing trend of creatively designed beer bottles and labels presents an opportunity for disruptive innovation within the beverage industry.
3. Innovative Branding - Innovative branding techniques, such as the Black Light STR bottle, can create a unique consumer experience and set brands apart from competitors.
Industry Implications
1. Alcoholic Beverage - Creative bottle designs, such as the Black Light STR from Heineken, can disrupt the alcoholic beverage industry and generate interest in new products.
2. Packaging - The trend of special edition packaging presents an opportunity for disruptive innovation within the packaging industry, as companies strive to create unique and attention-grabbing designs.
3. Marketing and Advertising - Companies can leverage innovative branding techniques, like the Black Light STR bottle, as a way to create a unique and memorable consumer experience, ultimately setting themselves apart from competitors.