Ilchester, a British cheese brand, launched two new vegan cheese products. To promote the latest additions to its range, the cheese company offered UK customers exclusive free samples ahead of its launch on July 5th, 2021.
Since the company unveiled its Vegan Fastice Selection last Christmas, consumers have requested more of the cheese brand's vegan options. According to PBN, Lisa Harrison, Ilchester was "overwhelmed by customers asking us if we were going to launch the Ilchester Vegan Blue and the Ilchester Vegan Melting Mature as standalone cheeses this year."
In response to high demand, the brand launched the Vegan Blue and Vegan Melting Mature in the summer. The Blue includes spirulina to mimic the look of blue cheese, while the Melting Mature boasts the same melting capabilities as dairy cheddar cheese.
Creamy Vegan Cheese Mimics
Ilchester Added Two New Vegan Cheese Products to its Range
Trend Themes
1. Increasing Demand for Vegan Cheese - Ilchester responded to increasing demand for vegan cheese by launching two new vegan cheese products, indicating an opportunity for businesses to invest in developing vegan cheese alternatives.
2. Spirulina as a Natural Food Colorant - Ilchester's use of spirulina to mimic blue cheese highlights the potential for using natural food colorants in the food industry, disrupting traditional artificial colorants.
3. Innovative Vegan Cheese Products - Ilchester's launch of unique vegan cheese products indicates an opportunity for businesses to invest in developing innovative dairy-free alternatives in the food industry.
Industry Implications
1. Dairy-free Alternatives Industry - Ilchester's launch of vegan cheese products reveals an opportunity for businesses to invest in dairy-free alternatives in the food industry.
2. Natural Food Colorant Industry - Ilchester's use of spirulina to mimic blue cheese highlights a potential opportunity for businesses to invest in the use of natural food colorants as an alternative to traditional artificial colorants.
3. Vegan Food Industry - Ilchester's launch of vegan cheese products highlights a growing demand for vegan food options, indicating an opportunity for businesses to invest in developing innovative and unique vegan food products.