The next big dining destination at cities across the world could be Ikea standalone cafes. In an interview with Fast Company, head of Ikea's US food operations Gerd Diewald talked about how the company is ramping up its food division and how it might soon launch Ikea-branded cafes in city centers worldwide. Food is a major profit driver for the company and it has dabbled in pop-up restaurants in the past.
The popularity of these pop-ups and the increased profits from food seem to be driving the idea of Ikea standalone cafes. The cafes still seems to be in the planning stages as a timeline or specific date for a roll out wasn't given. Lack of timelines aside, Ikea standalone cafes seem like a no-brainer for the company. As of now, though, a decision on standalone restaurants has not been reached. Still, its food is as popular as the furniture it sells, and so long as it can keep offering healthy options at low prices there's no reason to believe people wouldn't stop by an Ikea cafe for lunch.
Swedish Furniture Shop Restaurants
Ikea Standalone Cafes Could Soon Be in City Centers Worldwide
Trend Themes
1. Ikea Cafe Expansion - Ikea plans to launch Ikea-branded cafes in city centers worldwide, presenting an opportunity for expansion in the restaurant industry.
2. Food Division Ramp Up - Ikea is ramping up its food division, indicating opportunity for innovation and growth in the food industry.
3. Pop-up Restaurant Trend - The successful Ikea pop-up restaurants may lead to the emergence of more pop-up restaurants in the furniture industry.
Industry Implications
1. Furniture Retail - Ikea's success in food may lead to more food options in furniture retail and incentivize competitors to follow suit.
2. Restaurant and Cafe - Ikea's expansion into cafés has the potential to compete with established restaurants and cafés.
3. Pop-up Restaurants - The popular Ikea pop-up restaurants could lead to more pop-up restaurants in the food and furniture industries.