IHOP and Impossible Foods have announced a partnership, which will see the plant-based meat product making their debut at almost 1,700 locations in the US for diners to try out.
The partnership will see the Impossible Sausage patties being added to the classic breakfast menu, while the lunch and dinner menu will feature the Impossible Burger patty as an option for any of the brand's Steakburgers. The partnership targets the increasing number of consumers who ascribe to the flexitarian lifestyle as well as meat eaters looking to expand their horizons with plant-based fare.
The IHOP and Impossible Foods partnership will see plant-based meal options being offered to an even larger audience thanks to the wide range of demographics the diner serves.
Plant-Based Meat Diner Partnerships
IHOP and Impossible Foods Will Offer Meat-Free Fare to Diners
Trend Themes
1. Flexitarian Lifestyle - The IHOP and Impossible Foods partnership targets the increasing number of consumers who ascribe to the flexitarian lifestyle.
2. Plant-based Meat Products - The partnership will see the Impossible Sausage patties and Impossible Burger patty as plant-based meal options being added to IHOP's menu.
3. Expansion of Plant-based Fare - The partnership seeks to expand the horizons of meat eaters by offering them plant-based fare alongside their traditional options.
Industry Implications
1. Restaurant Industry - The IHOP and Impossible Foods partnership will introduce plant-based meal options into the restaurant industry, catering to the growing demand for flexitarian and plant-based diets.
2. Food Manufacturing Industry - The partnership between IHOP and Impossible Foods presents an opportunity for the food manufacturing industry to innovate and produce more plant-based meat products to meet the increasing consumer demand.
3. Fast Food Industry - The introduction of plant-based options into IHOP's menu highlights the need for fast food industry players to adapt and offer more sustainable and plant-based alternatives to traditional meat products.