Yogurt is associated with breakfast or consumption in the morning, so the Ihana yogurt range is being expanded into the Denmark and UK markets to help shift the dairy product away from this connotation.
The yogurt line is posited as a sorbet-style dessert that can be enjoyed in place of other higher fat content food varieties to help consumers keep an eye on their consumption without compromising on taste. The yogurt was originally developed by parent company Arla for the Finnish market and is being expanded into other parts of Europe to help change the conversation surrounding how yogurt can be enjoyed.
The Ihana yogurt lineup acknowledges the preferences amongst consumers for restrictive food varieties that are health-focused and infused with tasty ingredients for them to enjoy.
Dessert-Themed Yogurts
The Ihana Yogurt Lineup Shifts the Food Away from Breakfast Connotations
Trend Themes
1. Dessert Yogurt - Creating dessert-themed yogurt is a disruptive innovation opportunity for the dairy industry to shift consumer perception of yogurt from just a breakfast item.
2. Healthy Indulgence - Developing yogurt flavors that combine health-focused ingredients with tasty indulgence creates a disruptive innovation opportunity for the food industry.
3. Low-fat Yogurt - Creating low-fat yogurt that tastes as good as high-fat varieties is a disruptive innovation opportunity for the yogurt industry to appeal to health-conscious consumers.
Industry Implications
1. Dairy Industry - The dairy industry can disrupt the yogurt market by creating desserts-inspired yogurt to appeal to consumers wanting a healthier sweet treat option.
2. Food Industry - Introducing yogurt flavors infused with healthy and natural ingredients can create a disruptive innovation opportunity for the food industry to cater to the health-conscious consumer market.
3. Health Food Industry - Launching low-fat yogurt ranges with indulgent flavors can create a disruptive innovation opportunity for the health food industry to provide a healthier snack option for consumers seeking satisfaction without guilt.