To give consumer even more ways to enjoy its iconic flavors, Sonic has debuted a selection of tasty grab-and-go products. With new offerings ranging from frozen ice pops to puddings, the new treats are perfect for summer snacking.
Sonic's new grab-and-go lineup is a range of snacks featuring the brand's iconic flavors, which include Cherry Limeade, Ocean Water, Strawberry Lemonade, and more. The products come in a range of different options, including Slushed Pops, Gelatins, Puddings, and Freezer Bars. The idea is that with these new products, consumers "can enjoy the iconic beverage and shake flavors from America’s Drive-In at home anytime."
With a growing number of fast food brands invading the retail space, it is clear that consumers want to be able to enjoy their favorite brands on-demand.
Fast Food-Branded Popsicles
Sonic's Iconic Flavors are Now Available at Grocery Stores
Trend Themes
1. Fast Food-branded Snacks - The trend of fast food brands offering product extensions beyond traditional meals presents an opportunity for brands to expand their reach and offer new products to a wider audience.
2. Grab-and-go Treats - The trend of grab-and-go products allows consumers to enjoy their favorite flavors on-the-go, as well as presents an opportunity for brands to expand their reach and offer new convenient products to busy consumers.
3. Brand Extension - The trend of fast food brands expanding beyond traditional meals presents an opportunity for brands to create new revenue streams and establish themselves as lifestyle brands rather than just food establishments.
Industry Implications
1. Fast Food - Fast food chains have an opportunity to grow their business and expand their reach by creating new product categories and establishing themselves as lifestyle brands.
2. Food and Beverage Retail - Food and beverage retailers have an opportunity to offer unique and iconic fast food flavors as well as grab-and-go products to attract consumers seeking convenience and variety.
3. Snack Food - Snack food companies have an opportunity to partner with fast food brands to create novel product extensions and capitalizes on the trend of offering iconic flavor experiences in new convenient formats.