Premium Italian sportswear label Stone Island returns with its latest Icon Imagery collection designed specifically for the Fall/Winter 2018 season. The collection is showcased through a video lookbook and is comprised of a range of captivating outerwear heat. The selection dives into the idea of 'industrial strength' and it translates through some of the label's most iconic silhouettes and accessories elevated by its signature innovative materials. There are infusions of technological elements including the Dyneema bonded leather, Infinitum soft linen shells, and GORE-TEX.
Additionally, the color palette has a range of light to dark hues with bright pops of yellow, purple, and blue amongst some more muted tones. The highlighting element of the capsule is the color-changing fabric materials used throughout the series. Stone Island's colorful new Icon Imagery collection is now available for purchase online.
Color-Changing Technical Outerwear
Stone Island Unveils The Icon Imagery Collection For FW18
Trend Themes
1. Color-changing Fabrics - The use of color-changing fabric materials in outerwear presents a disruptive innovation opportunity for the fashion industry.
2. Technological Elements - The incorporation of technological elements such as Dyneema bonded leather and GORE-TEX in outerwear opens up disruptive innovation opportunities in the sportswear industry.
3. Industrial Strength Design - The exploration of 'industrial strength' design in outerwear offers disruptive innovation opportunities for the premium fashion industry.
Industry Implications
1. Fashion - The fashion industry can benefit from the use of color-changing fabrics and technological elements in outerwear designs.
2. Sportswear - The sportswear industry can explore the incorporation of technological elements in outerwear to create more functional and innovative products.
3. Premium Fashion - The premium fashion industry can embrace the concept of 'industrial strength' design to create unique and disruptive outerwear collections.