Ice Creative is a beauty influencer network of D2C beauty brands that work with an "Ice Creative Crew" to develop products. One of the products to come out of Ice Creative is a jelly toner co-created with beauty influencer Dayoung, which sets itself apart for its unconventional texture. The unique platform has the potential to benefit all parties involved, as the collaborative venture supports creativity, innovation, growth and beyond.
Ice Creative is one of the five innovative start-ups that has been selected to participate in the second batch of the NIVEA Accelerator program. According to NIVEA Accelerator co-founder Jacek Brozda, the project's aim is to become "the leading beauty accelerator in Asia by 2022."
Collaborative Jelly Toners
This Jelly Toner Was Co-Created by an Influencer & Ice Creative
Trend Themes
1. Collaborative Product Development - The trend of co-creating products with influencers presents opportunities for brands to tap into their creativity and reach their engaged audiences.
2. Unconventional Texture - Beauty products with unique textures, like jelly toners, can disrupt the market and attract consumers looking for innovative and experiential skincare options.
3. Beauty Influencer Networks - The rise of beauty influencer networks, such as Ice Creative, enables brands to collaborate with influencers to develop new products and leverage their influence.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can benefit from the trend of collaborative product development by co-creating innovative and unique products with influencers.
2. Digital Marketing and Social Media - The digital marketing and social media industry can capitalize on the growth of beauty influencer networks by offering services and technologies to support influencer collaborations and campaigns.
3. Accelerator Programs and Startups - Accelerator programs, like NIVEA Accelerator, have the potential to become key players in the beauty industry by supporting innovative startups and fostering disruptive ideas and products.