For World Vegan Month, Ben & Jerry's UK created a vegan ice cream burger as part of a limited-edition menu that's exclusively available at Ben & Jerry’s Scoop Shop locations in London, Rotterdam and Berlin. The dessert burger is layered in non-dairy ice cream, caramel sauce, biscuit pieces and caramel popcorn, as well as vegan-friendly marshmallows and a whipped topping. The vegan dessert burger is served on a brioche bun and offers a different take on the classic ice cream sandwich.
Also on the limited-edition menu are other items like the Toffee Apple Crunch Sundae, which spotlights Ben & Jerry’s new Non-Dairy Cookies on Cookie Dough ice cream and the Campfire Snuggle Hot Chocolate.
Layered Ice Cream Burgers
Ben & Jerry's UK Launched a Vegan Ice Cream Burger for World Vegan Month
Trend Themes
1. Vegan Dessert Burgers - The rise of veganism and experimentation with new dessert formats creates opportunities for companies to create unique and tasty vegan dessert burgers.
2. Non-dairy Ice Cream - The increasing demand for non-dairy ice cream represents a disruptive innovation opportunity for companies seeking to serve the vegan and lactose-intolerant consumer segments.
3. Limited Edition Menus - Limited edition menus offer companies the opportunity to experiment with unique and novel products that could drive excitement, social media buzz, and foot traffic.
Industry Implications
1. Dessert Industry - The dessert industry is moving towards non-dairy options which paves the way for more experimentation and creation of nontraditional dessert formats.
2. Plant-based Food Industry - The growing popularity of plant-based foods and veganism drives demand for vegan ice cream burgers and other plant-based desserts.
3. Foodservice Industry - Limited edition menus and products allow companies in the foodservice industry to showcase innovation, create buzz, and offer differentiating options to customers.