This unique way to enjoy a bottle of ice cold Coca-Cola is a more literal take on the idea than you might expect. For this campaign, the iconic soft drink company filled curvy bottles made of ice with its soda.
People on the beaches in Cartagena, Colombia appreciated this unusual way to cool off. The icy bottle is so cold, it requires a small area for a hand grip to prevent peoples' fingers from getting too frozen.
Because the bottle is made of ice, the unique packaging prevents people from setting down their drinks and encourages quick consumption of the drink before the bottle melts. Additionally, this clever idea cuts down on litter that will be left at the beach and provides sun-scorched beach-goers with a refreshing way to cool off.
Ice Sculpted Pop Packaging
This Campaign Offers a Literal Way to Enjoy an Ice Cold Coca-Cola
Trend Themes
1. Ice Sculpted Packaging - Using ice as a packaging material offers opportunities for unique and refreshing product experiences.
2. On-the-go Consumption - The use of ice bottles encourages quick consumption and reduces waste, catering to the needs of consumers with busy lifestyles.
3. Sustainable Packaging Alternatives - Using ice as a packaging material can be a disruptive innovation in the sustainable packaging industry, offering an eco-friendly and biodegradable option.
Industry Implications
1. Beverage - The beverage industry can explore ice packaging as a way to enhance product experiences and offer innovative on-the-go solutions.
2. Hospitality and Tourism - The hospitality industry, particularly beach resorts and tourist destinations, can incorporate ice packaging as a unique and refreshing offering for guests.
3. Packaging and Sustainability - The packaging industry can explore ice as an alternative material, offering sustainable and biodegradable solutions that reduce waste and environmental impact.