Manchester-based retail label Oi Polloi taps fellow British brand Berghaus on a new collaborative project, bringing life back to the Ice Cap 78. Recognized as one of the most iconic jackets by the brand, it arrives just in time for the Fall/Winter 2021 season.
The jacket is finished with a padded taffeta fabric material for a newly updated touch and it is offered in the color palettes of Medieval Blue and Volcano or Forest Biome and Dusk. The jacket features details including a full zippered fastening, press stud storm flap, and a drawcord-adjustable hood that boasts detachable capabilities. Each tonal design is completed with a muted Berghaus branding on one of the stud-fastened slash pockets.
Revived Shiny Puffer Jackets
Oi Polloi and Berghaus Breathe Life Back to the Ice Cap 78 Jacket
Trend Themes
1. Revived Puffer Jacket Fashion - Collaborations between legacy brands may bring new life and updated styling to classic outerwear apparel.
2. Color-block Trend - Designers may look to layer color-block patterns to provide updated styling to classic designs.
3. Detachable Hood Design - Incorporating detachable hoods as a design element may offer added versatility to jacket designs.
Industry Implications
1. Outdoor Apparel Industry - Heritage outdoor apparel companies may collaborate to bring innovative and fashionable updates to classic designs.
2. Fashion Industry - Designers and fashion brands may experiment with color-blocking patterns to add new designs to customers' wardrobes.
3. Sporting Goods Industry - Updating features such as detachable hood designs on performance jackets may provide an opportunity for athletic wear companies to innovate in customer comfort and usability.