BMW continues to push its creative boundaries as it launches a new look at its I Vision Dee concept. It features a Mixed Reality Slider that uses its own 'shy tech' sensors to control its digital content that can be displayed on the 'heads-up display.' The car can also greet other drivers with the personalized welcome scenario that is decorated with lights, sounds, and graphic elements.
Head of BMW Group Design, Adrian van Hooydonk states in a press release that "With BMW i Vision Dee, we are showing how the car can be seamlessly integrated into your digital life and become a trusty companion. The vehicle itself becomes your portal to the digital world – with the driver always in control. Implemented the right way, technology will create worthwhile experiences, make you a better driver and simply bring humans and machines closer together."
Emoting-Grille Car Concepts
BMW's I Vision Dee Concept Creates a Digitalized Driving Experience
Trend Themes
1. Mixed Reality Slider - The use of mixed reality slider technology creates potential for innovation in digitalized content control for future car models.
2. Personalized Welcome Scenarios - The use of personalized welcome scenarios through lights, sounds, and graphic elements creates potential for innovative interaction design in future car models.
3. Seamless Integration with Digital Life - The seamless integration of car technology with digital life creates potential for innovative user experience design in vehicle models.
Industry Implications
1. Automotive Industry - The automotive industry can incorporate mixed reality slider technology and personalized welcome scenarios to create a more immersive and personalized driving experience.
2. Technology Industry - The technology industry can collaborate with car manufacturers to create seamless integration with digital life and bring humans and machines closer together.
3. Entertainment Industry - The entertainment industry can provide creative input for personalized welcome scenarios with lights, sounds, and graphics elements, enhancing the overall user experience of future car models.