The Project Yoamolaleche was conceived to attract a huge group of eternal belated adolescents to milk by appealing to their youthful spirit.
The website proclaims, "We think of ourselves as a healthy spirit and we consider that milk is the element of our inspiration. A whitish liquid, an opaque juice that has a slightly sweet flavour. Milk is the first food of a baby, maternal food, the source of life and divine energy".
Yoamolaleche® means a healthy choice to live through our continuous memories with our feelings of nostalgia. The Argentinian design studio Duo/Ido conceived this project.
Hip Milk
Yoamolaleche Ads Modern Design to Milk
Trend Themes
1. Youthful Milk - Opportunity to target a younger audience and replace traditionally marketed milk brands.
2. Nostalgic Packaging - Opportunity to create packaging that appeals to consumers' sense of nostalgia.
3. Healthy Inspiration - Opportunity to pitch milk as an element of inspiration and a healthy choice for living.
Industry Implications
1. Dairy - Opportunity to innovate packaging, marketing, and branding strategies for milk.
2. Design - Opportunity to create innovative packaging designs that leverage nostalgia and youthful appeal.
3. Health and Wellness - Opportunity to position milk as an essential part of a healthy and inspired lifestyle.