It's up to the producers and the designers as whether or not to picture to product on its box, and I.C.O.N. Set packaging seems to achieve a happy medium between the two. The parcels that contain complete collections of salon products flaunt a very graphic and representational aesthetic in one.
Version-X Design actually took tiny images of the cosmetics bottles and turned them into a visual motif for the elaborately patterned printed labels. Stamps of different sized containers form a compelling visual on top of a charcoal black box base, and each ornate sleeve is backed by a bright shiny color of gold, pink or blue. Also designed with the Earth in mind, I.C.O.N. Set packaging can be reused to store makeup and jewelry after its original contents are emptied.
Bottle-Patterned Branding
I.C.O.N. Set Packaging Hints at its Contents
Trend Themes
1. Graphic Branding - The use of graphic patterns and visual motifs on packaging creates a visually compelling brand identity.
2. Reimagined Packaging - Designers are finding creative ways to incorporate product images into packaging designs, adding a unique and interactive element for consumers.
3. Sustainable Packaging - Packaging designs are being created with sustainability in mind, allowing for reuse and reducing waste.
Industry Implications
1. Cosmetics - The cosmetics industry can explore graphic branding trends to create unique packaging designs that stand out on shelves.
2. Fashion Accessories - Fashion accessory brands can embrace reimagined packaging to provide customers with an interactive unboxing experience.
3. Jewelry - The jewelry industry can adopt sustainable packaging practices to align with eco-conscious consumer preferences.