Korean streetwear imprint 99%IS- introduces its latest collection that is fully expansive, made for the Fall/Winter 2022 and the Spring/Summer 2023 season -- it is entitled the I am 99%. From 1%. collection. The latest capsule dives into its archives and reinterprets looks from the brand's past decade.
It can be seen with new takes on the RIP Latin requiescat and the REST IN PUNK tombstone graphic seen in a plethora of variations. The I am 99%. From 1%. collection highlights designer Bajowoo's modern perspective on the many different understandings of punk culture. It can be seen through unique color palettes and intricate detailing throughout the entire collection. The highlighting items include the heavy hardware placements and the punk patchwork.
Expansive Interpretive Rugged Fashion
99%IS- Drops the I am 99%. From 1% Collection for the Year
Trend Themes
1. Interpretive Rugged Fashion - The reinterpretation of past designs creates a sustainable and unique approach to fashion.
2. Expansive Streetwear Collections - The combination of distinct color palettes and intricate detailing speaking to punk culture offers a variety of styling options to consumers.
3. Archive-based Fashion Collections - Mining brand archives to offer new iterations of past designs can spur farther appreciation and can offer opportunities for creative collaborations.
Industry Implications
1. Fashion Design - The reinterpretation of past designs creates a sustainable and unique approach to fashion design.
2. Streetwear - Expansive collections that speak to punk culture offer a variety of styling options for streetwear enthusiasts.
3. Textile and Apparel Manufacturing - Mining brand archives to offer new iterations of past designs can spur innovation in textile and apparel manufacturing.