Previously, consumers have had to rely on skincare for all of their hydration needs but a new wave of hydrating makeup products is now introducing everything from hydrating primers and mascaras to setting powders. Les Beiges Eau de Teint is an innovative product from Chanel that it describes as its "first water-fresh tint" and it falls under this new category of products. The in-between beauty product is ultra-lightweight and can be used under a foundation to promote a radiant, healthy glow.
Notably, Chanel's Les Beiges Eau de Teint is made up of 75% water, which is what makes the product instantly refreshing. Powered by micro-fluidic technology, the product boasts micro-droplets of encapsulated pigments that create the look of bare skin but with a perfected blurring and smoothing effect.
Soft-Blur Hydrating Makeup
Chanel's Les Beiges Eau De Teint is Composed of 75% Water
Trend Themes
1. Hydrating Makeup Products - The rise of hydrating primers, mascaras, and setting powders presents opportunities for disruptive innovation in the beauty industry by offering multi-functional products that combine skincare and makeup benefits.
2. Water-fresh Tints - The growing trend of water-based makeup, such as Chanel's Les Beiges Eau de Teint, opens up opportunities for disruptive innovation by providing lightweight, hydrating, and natural-looking coverage.
3. Micro-fluidic Technology - The use of micro-fluidic technology in makeup products, like Chanel's Les Beiges Eau de Teint, offers disruptive innovation opportunities in the cosmetics industry by creating unique textures, enhanced application methods, and sophisticated coverage.
Industry Implications
1. Beauty Industry - The beauty industry can explore disruptive innovation opportunities by developing and marketing hydrating makeup products that combine skincare and makeup benefits, targeting consumers seeking multi-functional and lightweight products.
2. Cosmetics Industry - The cosmetics industry can leverage disruptive innovation opportunities by incorporating water-based makeup products, like water-fresh tints, that provide hydration, natural-looking coverage, and a radiant glow, appealing to consumers who desire a seamless and weightless makeup experience.
3. Technology Industry - The technology industry can collaborate with the beauty and cosmetics industries to further explore disruptive innovation possibilities of micro-fluidic technology in makeup products, enabling advancements in product textures, application techniques, and performance.