ChapStick is well-known for its range of lip care products, especially its Classic Original and Classic Cherry balms—but now the brand is venturing into new territory by offering its first-ever hydrating lip scrub.
The 'Total Hydration Conditioning Lip Scrub' is a gentle exfoliant that's made with naturally sourced ingredients such as sugar crystals, coconut oil, shea butter, Vitamin E and for a refreshing flavor, peppermint. These potent natural ingredients work together to slough away dry skin and condition lips to leave them feeling soft and smooth. ChapStick is introducing its newest product to consumers as "#skincareforlips." After using the hydrating lip scrub, the brand suggests applying a ChapStick balm such as its 'Total Hydration 3 in 1 Cooling Peppermint.'
The $5 lip exfoliant comes in an elegant black and white pot that reminds one of premium cosmetics that are available only at a much higher cost.
Sugared Lip Balm Scrubs
In Addition to Balms, ChapStick Now Produces a Hydrating Lip Scrub
Trend Themes
1. Hydrating Lip Scrubs - Opportunity for other lip care brands to expand their product lineup by offering hydrating lip scrubs with natural ingredients.
2. Naturally Sourced Ingredients - Opportunity for brands in the skincare and cosmetics industry to emphasize the use of naturally sourced ingredients in their products.
3. Premium Cosmetics at Lower Cost - Opportunity for cosmetics companies to create high-quality products with elegant packaging, similar to premium cosmetics, but at a more affordable price point.
Industry Implications
1. Lip Care Products - Opportunity for lip care brands to develop and market new products such as lip scrubs to meet the growing demand for skincare-focused lip care.
2. Skincare and Cosmetics - Opportunity for skincare and cosmetics brands to incorporate natural ingredients in their products and highlight the benefits of using these ingredients.
3. Cosmetics Packaging - Opportunity for cosmetics packaging companies to create sleek and sophisticated packaging designs that mimic the look of premium cosmetics, but at a lower cost.