Inspired by the popularity of skincare, a wide range of cosmetic products are offering more and more nourishing benefits, including Flesh Beauty's newly launched hydrating foundation. Even before Flesh Beauty launched last summer, the idea for the Pure Flesh Liquid Foundation was in the works and now the perfected product is being shared with the world.
The Pure Flesh Liquid Foundation boasts an expansive 40-shade range and seven undertones to help everyone find their perfect match. The water-based hydrating foundation provides medium, natural-looking coverage and boasts skincare-like benefits from ingredients like soothing aloe vera, pomegranate extract, and hyaluronic acid.
With the Pure Flesh Liquid Foundation, Flesh Beauty boasts that consumers of all skin types will be able to experience what it is to "look like your purest, most energized self."
Skincare-Like Hydrating Foundations
Flesh Beauty's Pure Flesh Liquid Foundation is Moisturizing
Trend Themes
1. Skincare-inspired Foundations - Cosmetic companies are creating foundations that offer nourishing benefits like skincare ingredients.
2. Hydrating Makeup Products - The popularity of skincare has resulted in makeup products that provide hydration and nourishing benefits.
3. Expansive Shade Ranges - Foundations are offering a wider range of shades and undertones to accommodate consumers of all skin types.
Industry Implications
1. Beauty and Cosmetics - The cosmetic industry has the opportunity to create makeup products that provide nourishing benefits like skincare ingredients.
2. Personal Care - As the trend of nourishing makeup products continues, the personal care industry can incorporate more hydrating ingredients into their products.
3. Retail - Retail companies have the opportunity to offer a wider range of foundation shades to accommodate consumers of all skin types.