TULA Skincare's latest launch, a hydrating eye balm, was inspired by its very own best0selling moisturizer, the 24-7 Moisture Hydrating Day & Night Cream and the highly in-demand Glow & Get It Cooling & Brightening Eye Balm. The all-new 24-7 Power Swipe Hydrating Day & Night Treatment Eye Balm boasts the power of an eye cream with all the convenience of an eye balm, plus skin-supporting ingredients to revive tired under eyes.
The water- and oil-based stick is easy two swipe to receive the benefits of the S6Pro Complex, a proprietary formula that's clinically tested to "improve skin’s natural balance, strengthen the skin barrier, increase skin firmness and protect from moisture loss."
On top of delivering deep hydration, the product offers blue light, pollution and antioxidant protection for one of the most delicate parts of the face.
Ultra-Hydrating Eye Balms
TULA's 24-7 Power Swipe Was Inspired by a Top-Selling Moisturizer
Trend Themes
1. Dual Function Eye Products - The success of TULA's dual-function eye balm and the popularity of double-duty skincare indicates an opportunity for other brands to create multi-functional, convenient products.
2. Skin-protecting Eye Balms - The addition of blue light and pollution protection indicates a trend towards products that address the specific needs of the delicate under-eye area.
3. Proprietary Formulas - TULA's use of a clinically tested proprietary formula highlights an opportunity for other brands to invest in their own unique and scientifically backed ingredients to set themselves apart in the crowded skincare market.
Industry Implications
1. Skincare - The success of TULA's eye balm line and the growing demand for skincare that addresses specific concerns creates an opportunity for brands to innovate in the skincare industry by creating products that offer dual functionality or targeted protection.
2. Beauty - As the beauty industry continues to expand, there is an opportunity for brands to create eye products that align with the overall trend of multi-functional, convenient, and skin-protecting beauty products.
3. Wellness - The inclusion of proprietary formulas in skincare products like TULA's eye balm line highlights a potential for innovation in the wellness industry to create science-backed products that take a holistic approach to health.