In an effort to promote its 'You're Not You When You're Hungry' campaign, Snickers has set-up an immersive escape room aptly named 'The Hunger Bunker.'
The installation is enabling consumers to select the candy brand's next flavor with choices that include Espresso, Fiery or Sweet & Salty. The event tasks guests with answering the question, "Which intense flavor will you need to survive intense hunger?"
The brand experience boasts a social media-friendly aesthetic, helping Snickers increase its following while providing consumers with a unique attraction. The challenge cleverly plays into the popularity of escape rooms while also promoting the brand's new endeavors.
Snickers' Hunger Bunker opens in New York City on June 19th.
Candy-Branded Escape Rooms
Snickers' Hunger Bunker Tasks Guests with Selecting a New Flavor
Trend Themes
1. Immersive Brand Experiences - Creating immersive brand experiences through installations like escape rooms can engage consumers and increase brand following.
2. Interactive Marketing Campaigns - Interactive marketing campaigns, such as Snickers' escape room, provide an opportunity to involve consumers in decision-making processes and gather valuable feedback.
3. Social Media-friendly Experiences - Designing social media-friendly brand experiences, like Snickers' Hunger Bunker, can help amplify brand reach and encourage user-generated content sharing.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage immersive brand experiences and interactive marketing campaigns to create excitement, gather feedback, and introduce new flavors.
2. Entertainment and Recreation - Escape room installations, such as Snickers' Hunger Bunker, offer potential for the entertainment and recreation industry to create unique and engaging experiences for their customers.
3. Digital Marketing and Social Media - Digital marketing and social media professionals can explore how to design brand experiences that are visually appealing and shareable on social platforms.