hummel HIVE introduces its latest collection for the Spring/Summer 2021 season and it focuses on retro looks by referencing archival designs. The brand tackles a strong sense of positivity as the world embarks on a journey of the new normal.
The designs are made up of bright pieces that reference the 80s, full of summer silhouettes that are constructed using sustainable materials. This eco-friendly approach uses materials such as recycled nylon, and organic and undyed cotton. The color palette of this seasonal capsule is full of deep purples, pinks, and reds for a vibrant and playful energy. As another nod to the previous eras, the silhouettes are oversized and are tinged with sporty design elements.
Archival Sustainable Spring Streetwear
hummel HIVE's SS21 Capsule Nods to Retro Design Aesthetics
Trend Themes
1. Archival Design Aesthetics - Opportunity for fashion brands to incorporate nostalgic design elements into sustainable collections.
2. Sustainable Streetwear - Opportunity for fashion brands to prioritize eco-friendly materials and sustainable production methods for streetwear collections.
3. Oversized Silhouettes - Opportunity for fashion brands to experiment with oversized and comfortable silhouettes for contemporary streetwear collections.
Industry Implications
1. Fashion - Fashion brands have an opportunity to incorporate sustainability and retro design elements into their collections as the world embarks on a journey towards a new normal.
2. Textile Recycling - There is an opportunity for textile recycling companies to collaborate with fashion brands to incorporate recycled materials into their collections.
3. Sportswear - Sportswear brands have an opportunity to experiment with oversized and comfortable silhouettes that also incorporate nostalgic design elements for their collections.