Humanist Beauty, the self-proclaimed "radically inclusive" natural skincare brand, promotes adaptive cosmetics and color diversity. The brand was launched by Jennifer Norman and is committed to creating vegan, cruelty-free, and sustainable products for all people.
As part of its larger commitment to inclusivity, Humanist Beauty is dedicated to serving communities that have been historically underserved in the beauty industry -- including people of color and people with disabilities. To address the gap in the market, the brand created a Braille ID band that snaps onto their signature Herban Wisdom Facial Oil. Norman was inspired by other brands in the field, including L'Occitane and Unilver.
The Facial Oil Braille ID band was created in partnership with Candoable and serves those with blindness or severe visual impairment. The Braille ID Band has an easy-to-read "Facial Oil" in Grade 2 Unified English Braille (UEB) molded into the front, and the corresponding text is also engraved on the inside. The band quickly and securely fits on both the 1 oz and 0.5 oz Facial Oil bottles.
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
Trend Themes
1. Adaptive Cosmetics - Innovative beauty products that cater to diverse abilities, addressing specific needs of individuals such as visual impairments, offer potential market growth in the beauty industry.
2. Sustainable Beauty - Increased consumer demand for vegan, cruelty-free, and eco-friendly beauty products provides opportunities for new and established brands to create sustainable and ethical offerings.
3. Inclusive Beauty Brands - Focusing on historically underserved communities, such as people of color and those with disabilities, allows for market expansion and increased brand loyalty in the beauty industry.
Industry Implications
1. Braille Technology - Companies specializing in Braille technology and adaptive solutions can capitalize on partnerships with beauty brands to develop innovative products catering to visually impaired customers.
2. Sustainable Packaging Design - The industry can benefit from creating environmentally-friendly and inclusively-designed product packaging for beauty and personal care products, meeting the needs of diverse consumers.
3. Accessible Personal Care - Businesses in the personal care industry have the opportunity to create adaptive and accessible products for various abilities, bridging the accessibility gap and expanding their target market.