The HUF Checkered Collection is part of the Fall/Winter release from HUF, and, as I'm sure you've guessed, the collection makes good use of the classic checkers pattern. Checkers have been around since long before I was born, but the simple and timeless pattern still screams modernity. HUF has put this pattern to use in a diverse range of different types of clothing, including headwear, woven shirts, and pocket and graphic tees.
The collection uses checkers of different sizes, from micro-checkered five-panel caps, to Checker board size graphics. Notable pieces in the collection include the metal 'H' black checkered hat and the micro-checkered pocket tee.
Despite being a common pattern, checkers have the uncanny ability to be personalized, mixed and matched to accentuate anyone's personal style. Find these items for sale on the HUF online store.
Checker-Laden Streetwear
The HUF Checkered Collection Comes to Stores for Fall/WInter 2012
Trend Themes
1. Personalized Checkers - Checkers have the unique ability to be personalized and mixed and matched to accentuate anyone's personal style, creating opportunities in customization for fashion and retail industries.
2. Modernized Classics - Updating classic patterns such as checkers for modern consumers can provide opportunities for innovation and differentiation in the fashion industry.
3. Pattern Diversity - Using checkers in a diverse range of clothing types and sizes, from headwear to graphic tees, showcases the pattern's versatility and creates opportunities for expansion to other fashion categories.
Industry Implications
1. Fashion - The fashion industry can utilize the customization and differentiation opportunities provided by personalized checkers and modernized classics, as well as expand to other categories through pattern diversity.
2. Retail - Retailers can offer customized and modernized checkered clothing to appeal to a contemporary market, as well as diversify their pattern offerings to increase market share and attract new customers.
3. Textile Manufacturing - Manufacturers can create innovative textiles with updated checker patterns and incorporate them in diverse clothing items to add value and differentiation in the fashion industry.