Tokyo-based fashion label AMBUSH is showcasing its boldly colored Hues Collection in its latest Spring/Summer 2018 lookbook. HBX organized a new editorial to highlight two specific pieces from the luxury brand -- the Yama jacket and the Track jacket. Both of the lightweight outerwear pieces boast vibrant hues of pink and red.
AMBUSH's Yama Jacket is a hooded piece with a stand collar, adorned in black and red tones. It also has placket closures, zipper-closed waist pockets, raglan sleeves and branding details accenting the chest. The label's Track Jacket is finished in a pink hue, with a quarter-zip closure along the front. It additionally has a frontal side flap, branding details on the chest and accenting details on the sleeves done in black and white.
Subtly Vibrant Track Jackets
AMBUSH's New Hues Collection Offer Richly Colored Pieces for SS18
Trend Themes
1. Vibrant Outerwear - Expanding the selection to include brightly colored jackets offers a disruptive opportunity to attract customers looking for bold fashion statements.
2. Luxury Streetwear - Combining luxury design with streetwear aesthetics opens up the potential for a lucrative market of fashion-forward consumers.
3. Bold Branding - Incorporating branding details as accenting features on clothing items allows for increased visibility and brand recognition.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the demand for vibrant outerwear by stocking up on colorful jacket options for the Spring/Summer season.
2. Streetwear - Streetwear brands can tap into the luxury market by infusing their designs with high-quality materials and elevated aesthetics.
3. Marketing and Advertising - Brands can leverage the trend of bold branding by incorporating it into their marketing and advertising campaigns to create a strong brand identity.