Hayley Kiyoko teamed up with a Gen Z-focused beauty incubator to create a signature fragrance called Hue by Hayley. The fragrance bottle itself is a bold red with soft edges and gold detailing, and it shares vibrant notes of blood orange, freesia, lychee and pink magnolia. Grounding the scent, there are also heart notes of rose, musk as a base and cacao. Together, the aromatic experience is described as "bold, energetic and just a little disruptive."
The audacious scent is a reminder that people bring color to the world and scent can play a part in tapping into the uniqueness of one's personal power.
With every pre-order, Hue by Hayley will be shipped with a "Hue-scented surprise" and a special keepsake note from Hayley.
Expressive Fruity Fragrances
Hue by Hayley is the First Fragrance by Pop Artist Hayley Kiyoko
Trend Themes
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Gen Z Fragrances — The success of Hue by Hayley shows a demand for bold and expressive fragrances made with Gen Z in mind.
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Celebrity Fragrances — Celebrities creating signature fragrances can tap into a loyal fan base and provide a new avenue for their brand.
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Personalized Fragrances — Consumers are looking for fragrances that tap into individuality and personal power.
Industry Implications
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Beauty — The beauty industry can explore creating fragrances with unique and bold scent profiles, inspired by art and creativity.
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Entertainment — Celebrity fragrances can provide a new source of revenue and engagement for entertainment brands.
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Fashion — The fashion industry can incorporate fragrance as an accessory and continue to explore innovative packaging ideas.