The new Hoxton Charlottenburg hotel opens in Berlin, which is the first German outpost of the franchise. The interiors have a contrasting architectural style that stands out in the affluent neighborhood. It features 234 rooms and embodies an aesthetic concept that is conjured up by the brand's in-house design team AIME Studios dubbed 'rough nouveau.' There are also brutalist influences that are seen in the design, translated through the oversized concrete columns throughout the lobby paired with textured plaster.
Charlie Cruickshank, design associate at AIME Studios tells Dezeen, "By drawing inspiration from the surrounding area and celebrating the contrasting styles, we were looking to create a unique interpretation of this corner of the city, which will be recognisable to locals and let visitors get a sense of the area. One of the features we noticed many times while walking around Charlottenburg were the tiled doorways with elaborate designs. Tiles are used in many decorative and creative ways throughout the area and they are also integrated into some of our joinery pieces."
Brutalist Artful Hotel Designs
The Hoxton Charlottenburg Hotel Opens in Berlin
Trend Themes
1. Contrasting Architectural Styles - The Hoxton Charlottenburg hotel in Berlin showcases a contrasting architectural style that creates a unique interpretation of the surrounding area.
2. Rough Nouveau Aesthetic - The interiors of The Hoxton Charlottenburg hotel feature a rough nouveau aesthetic, bringing a raw and artistic charm to the space.
3. Brutalist Design Elements - The oversized concrete columns and textured plaster in the lobby of The Hoxton Charlottenburg hotel display brutalist influences, adding a bold and eye-catching architectural element.
Industry Implications
1. Hospitality - The hospitality industry can explore creating hotels that showcase contrasting architectural styles to create unique and memorable guest experiences.
2. Interior Design - Interior designers can embrace the rough nouveau aesthetic to bring a raw and artistic charm to residential and commercial spaces.
3. Architectural Design - Architects and designers can experiment with incorporating brutalist design elements into their projects to add a bold and eye-catching architectural statement.