Under Armour just released the 'HOVR' shoe, crafted with various technological innovations. It has implemented cushioning technology for comfort and is available in two different styles -- the 'HOVR Sonic' and the 'HOVR Phantom.' In addition to the cushion technology, the brand also implements energy return. The main technology is the blend of the shoe design, material, and connecting technology that allows the tracker users wear on their wrist to be put on the shoes.
The 'Energy Web' is a mesh fabric material that coats around the cushioning center to enable high responsive results and a quick energy return, allowing for higher performance. The HOVR Sonic shoe is lightweight, weighing 272 grams and is suitable for distance runners, whereas the HOVR Phantom has a knit-sock collar and all around cushioning for daily wear. Both HOVR shoes have the high fidelity sensors incorporated within.
Technology-Driven Sneakers
Under Armour Releases its Smart Footwear 'HOVR' Shoe
Trend Themes
1. Technological Innovations in Footwear - Disruptive innovation opportunity: Explore new materials and designs to create comfortable and high-performance shoes.
2. Smart Shoes for Fitness and Everyday Wear - Disruptive innovation opportunity: Develop smart shoes that integrate wearable tracking technology to enhance athletic performance and daily activities.
3. Energy Return Technology in Footwear - Disruptive innovation opportunity: Implement energy return features in shoe design to improve efficiency and maximize performance.
Industry Implications
1. Athletic Footwear - Disruptive innovation opportunity: Integrate technology and smart features into athletic footwear for a personalized and enhanced user experience.
2. Fitness Tracking Devices - Disruptive innovation opportunity: Collaborate with footwear brands to develop wearable tracking devices that seamlessly integrate with shoes for more accurate fitness data.
3. Textile and Fabric Manufacturing - Disruptive innovation opportunity: Develop advanced fabric materials and techniques to enhance cushioning, energy return, and overall performance in footwear manufacturing.