Affordable Housing Marketplaces

HomeShare Expands Its Reach to Los Angeles as Its 5th Market

HomeShare is a housing marketplace that connects individuals in the urban environment to create affordable housing experiences across all stages -- from the apartment and housemate search to the move-in and ongoing residency. CEO Jeff Pang is dedicated to providing a largely community-centric approach to accommodation. When the housing marketplace was first launched he lived in every building. "For that first year, [he] toured and moved in [the] first 100 Homies as they became [his] next door neighbors." Jeff shares the variety of individuals that HomeShare has attracted over the years -- "a local middle-school teacher, a traveling Stanford nurse and a nonprofit communications manager." This highlights the flexibility and overall appeal of HomeShare. Moreover, on the diversity of demographic he comments that it "instilled in [him] a responsibility and desire to expand [the] service to help more individuals find attractive housing."

The affordable housing marketplace partners with luxury building communities and leverages their existing infrastructure to be more appealing to a larger audience. For its fifth market in Los Angeles, HomeShare partners with Next on Sixth and continuous to "provide a service that enables motivated individuals the opportunity to thrive together."
Trend Themes
1. Affordable Housing Marketplaces - HomeShare's approach to connect individuals and communities through affordable housing experiences is a trend in the housing market.
2. Community-centric Accommodation - HomeShare's community-centric approach to housing is a trend in the development of new housing experiences.
3. Leveraging Existing Infrastructure - HomeShare's strategy of partnering with luxury building communities to appeal to a larger audience is a trend in the real estate market.
Industry Implications
1. Real Estate - HomeShare's affordable housing marketplace represents an opportunity for real estate companies to offer a unique and community-focused alternative to traditional housing experiences.
2. Hospitality - HomeShare's approach to connecting individuals through affordable housing experiences creates opportunities for hospitality companies to explore new markets for communal living.
3. Technology - HomeShare's innovative approach to affordable housing experiences through their online platform represents opportunities for technology companies to develop new solutions to enable communal living.

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