Nestled in the heart of Amsterdam, Holland, Hotel Droog is the first all-around interactive hotspot ever created. In the historical district one can find a place to go for drinks, grab a bite to eat, stroll in the garden, view art exhibitions, take part in exclusive shopping and even spend the night. The creators of the Hotel Droog wanted to reverse the idea of a hotel. Traditionally the idea of a hotel revolves around exclusively sleeping. Renny Ramakers the director of Hotel Droog, took the aspects many hotels offer (i.e. shopping) and enlarged it to become the main focus of the idea.
People are invited to "plug-in" as they choose. The 17th century building houses exclusive brands and promises to bring new culture to one's life.
Retail Therapy Resorts
Hotel Droog in Amsterdam is an Interactive Shopping Experience with Lodging
Trend Themes
1. Interactive Hospitality - Hotel Droog in Amsterdam is pioneering interactive hotels where guests can shop, eat, and experience art all in one place.
2. Reinvented Hotel Experience - Hotel Droog is disrupting the traditional idea of a hotel by placing a greater emphasis on shopping and cultural experiences.
3. All-in-one Destinations - The concept of retail therapy resorts like Hotel Droog offer a range of amenities including lodging, dining, shopping, and art exhibitions for a comprehensive experience.
Industry Implications
1. Hospitality - The hospitality industry can explore the potential of creating interactive hotels that offer more than just accommodation.
2. Retail - Retailers can explore the concept of integrating shopping experiences within hospitality spaces, providing consumers with unique opportunities for retail therapy.
3. Art and Culture - Art galleries and cultural institutions can collaborate with hospitality establishments to create immersive experiences that engage and attract visitors.