Havana Club teamed up with the Lobster Ball & Grill in Island Shangri La for the launch of the alcohol brand's two new premium bottles, which be used in the hotel cocktails. The hotel will be adding four delicious new drinks to their existing menu, which will incorporate Havana Club's new 'Selección de Maestros' and 'Havana Club Unión' products.
Lobster Ball & Grill's master mixologist Agung Prabowo created four new divine cocktails. The newest addition to the bar menu includes a 'Sloppy Joe’s Mojito,' 'First Cuban,' 'Cuba Libre' and an 'Old Cubanos.' The Old Cubanos uses the Selección de Maestros, which reveals a toasted pecan flavor and spicy aroma that is combined with Pedro Ximénez sherry and chocolate bitters.
Each new hotel cocktail brings a mature and creative twist to the existing Lobster Ball & Grill's menu. Each of the Havana Club-inspired cocktails will be available at the hotel from now until September 28, 2015.
Collaborative Hotel Cocktails
The Lobster Ball & Grill will Feature Four New Havana Club Cocktails
Trend Themes
1. Collaborative Hotel Cocktails - Opportunity for hotels and alcohol brands to collaborate and create unique cocktail experiences for guests.
2. Premium Bottle Partnerships - Increasing trend of alcohol brands partnering with hotels to showcase their new premium bottles through signature cocktails.
3. Creative Twist on Cocktail Menus - Innovation in the hotel industry by introducing new, Havana Club-inspired cocktails to add a mature and creative twist to existing menus.
Industry Implications
1. Hospitality - Hotels have the opportunity to collaborate with alcohol brands to elevate their cocktail offerings, attracting guests with unique experiences.
2. Alcohol - Alcohol brands can partner with hotels to showcase their new premium bottles and reach a wider audience of potential consumers.
3. Food and Beverage - Restaurants and bars can introduce creative twists into their cocktail menus by incorporating new and unique flavors from partnering alcohol brands.