Nike and Drake's imprint NOCTA continue to work in collaboration as the duo release a new tonal option of the Hot Step Air Terra sneaker model for the season. The shoes come in a black and gold colorway palette this time around and retain the retro design elements that are minimal and comfortable.
The shoes are made from a pebbled leather material throughout the upper in black. It is then detailed with reflective accents by the side panels and tongue applied by 3M materials. Additional details include the bright accents that can be seen in the form of the mini Swoosh along the lateral heel section and the NOCTA branding at the back and the tongue sections. Rounding out the shoes are the rope laces, printed insoles, and sculpted sole units.
Sleek Minimal Leather Footwear
NOCTA and Nike Deliver the Black and Gold Hot Step Air Terra
Trend Themes
1. Minimal Leather Footwear - There is a rising trend in minimalistic leather footwear that offers both style and comfortability.
2. Collaborative Sneaker Designs - Increasing collaborations between fashion brands and sneaker companies present an opportunity for unique and profitable sneaker designs.
3. Reflective Accents - Reflective accents on shoes are gaining popularity, providing both safety and style benefits.
Industry Implications
1. Fashion Industry - There is an opportunity for the fashion industry to shift towards creating more minimalistic shoe designs.
2. Athletic Footwear Industry - Collaborations between athletic footwear companies and fashion brands present an opportunity for expanding target markets and unique designs.
3. Safety Equipment Industry - Reflective accents on shoes present an opportunity for companies in the safety equipment industry to expand into the fashion market with products that prioritize both safety and style.