LEGO is preparing for the Halloween season around the corner with a slew of horror posters done from a playful angle. There are six comic book-style posters that recreate LEGO experiences at home. This includes LEGO pieces just mysteriously disappearing during building sessions or the dreaded feeling of accidentally stepping on a LEGO brick.
The LEGO Building Nightmares posters can be grabbed at the LEGO Insiders Rewards Center. Additionally, each illustration is printed with a special coating that is able to glow in the dark. It is printed on top of premium paper and to become a LEGO Insider, users simply create an account online. They can then obtain the designs with a total of 1,750 points and there are only 5,400 copies for each illustration.
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Trend Themes
1. LEGO Playful Horror Posters - The release of LEGO's comic book-style horror posters offers a playful twist on traditional Halloween decorations.
2. Glow-in-the-dark Poster Printing - The use of a special coating to make the LEGO horror posters glow in the dark adds an interactive element to the Halloween experience.
3. Limited Edition Poster Designs - The limited number of copies available for each LEGO horror poster design creates a sense of exclusivity and collectability.
Industry Implications
1. Toy Manufacturing - The LEGO horror posters showcase a unique way for toy manufacturers to tap into the Halloween market and offer alternative products to traditional toys.
2. Printing and Publishing - The use of glow-in-the-dark coatings on posters presents an opportunity for printing and publishing companies to offer unique and engaging printing techniques to their clients.
3. Collectibles and Memorabilia - The limited edition nature of the LEGO horror posters appeals to the collectibles and memorabilia industry, providing an opportunity for niche market products.