Hornitos Tequila Seltzer is inviting seltzer drinkers to crack open a can in celebration of National Tequila Day and the brand teamed up with celebrity nail artist Chaun Legend to share a very special "public seltzer announcement." Slim, tall cans of hard seltzer can be troublesome to open with long, manicured nails and Legend is on a mission to help people avoid cracks, chips and mishaps with tips and tricks that promise to be useful well beyond the summer season.
As a nail artist, Legend is passionate about helping people preserve their nail art and protect it against "the side effects of seltzer can opening." Some of the tips and techniques include "the side finger," "the buddy system" and "the filing method."
Seltzer-Opening Hacks
Hornitos Tequila Seltzer Teamed Up with Celebrity Nail Artist Chaun Legend
Trend Themes
1. Nail-friendly Packaging - Opportunities for companies to rethink product packaging to be more accessible for individuals with long, manicured nails.
2. Collaborations with Nail Artists - Opportunities for beverage brands to collaborate with nail artists to create campaigns and educational content that cater to the beauty-conscious consumer segment.
3. DIY Beauty Hacks - Opportunities for brands to leverage the DIY beauty trend by providing educational content and product solutions that help consumers protect their beauty investments.
Industry Implications
1. Beverage - Beverage brands can take advantage of collaborations with beauty experts to create a new marketing aspect of their brand in the beauty segment.
2. Beauty - Beauty brands and influencers alike can create content around protecting nails and drawing attention to the importance of beauty and self care.
3. Consumer Goods - Consumer goods companies can explore ways to enhance or modify current product packaging to make it more accessible to those with long, manicured nails.