One of the newest products from Pyure is a sugar-free honey substitute that is made with a base of stevia. The organic, sugarless sweetener is said to boast the same taste and texture as honey, and can be stirred into tea or spread over toast. The stevia sweetener will specifically appeal to diabetics as the only certified organic and non-GMO option on the market, as well as parents who want to offer their kids healthier, sugar-free options.
In the same way that honey can be used as an ingredient in baking, Pyure recommends using its Organic Honey Alternative in recipes for chocolate cakes and "sugar" cookies.
At Natural Products Expo West this year, Pyure also unveiled an Organic Maple Flavored Syrup that is also made with a base of stevia.
Sugar-Free Stevia Sweeteners
Pyure Makes Its Honey Substitute with a Base of Stevia
Trend Themes
1. Stevia-based Sweeteners - A trend in developing sweeteners made with a base of stevia as a healthier alternative to sugar.
2. Sugar-free and Organic Options - A trend in providing sugar-free and organic sweetener options to cater to health-conscious consumers.
3. Alternative Sweeteners for Diabetics - A trend in creating sweeteners specifically targeted towards diabetics to provide them with sugar-free alternatives.
Industry Implications
1. Food and Beverage Industry - There are disruptive innovation opportunities for companies in the food and beverage industry to develop and market stevia-based sweeteners as a healthier alternative to sugar.
2. Health and Wellness Industry - Companies in the health and wellness industry can capitalize on the trend by offering sugar-free and organic sweetener options to cater to health-conscious consumers.
3. Healthcare Industry - There are disruptive innovation opportunities for companies in the healthcare industry to develop and promote sweeteners targeted towards diabetics to provide them with sugar-free alternatives.