Post has expanded its Honey Bunches of Oats cereal lineup to include a new Honey Bunches Of Oats Frosted variety.
According to a press release from Post, "The new cereal medley adds a frosty layer of delightful sweetness to the Honey Bunches of Oats flakes, which are then paired with the crunchy goodness of the brand's fan-favorite granola bunches." The idea is to appeal to older consumers who love the granola clusters, and younger consumers who enjoy the touch of sweetness of frosted cereals. The new cereal also features a revamped packaging that will make it easy for consumers to spot on store shelves.
To launch the new Honey Bunches Of Oats Frosted cereal, the brand created a whimsical iteration of the ongoing "Rhymes with Delicious" creative campaign.
Frosted Oat Cereals
Post's New Honey Bunches of Oats Frosted Cereal is Extra Sweet
Trend Themes
1. Frosted Cereal - Disruptive innovation opportunity: Explore new flavor combinations and add a frosty layer to cereals to attract a wider range of consumers.
2. Granola Clusters - Disruptive innovation opportunity: Develop granola clusters that can enhance the texture and appeal of cereals, targeting older consumers.
3. Revamped Packaging - Disruptive innovation opportunity: Redesign cereal packaging to make it more visibly appealing and user-friendly for consumers in-store.
Industry Implications
1. Food Manufacturing - Disruptive innovation opportunity: Invest in research and development to create new cereal flavors and packaging innovations.
2. Breakfast Cereal - Disruptive innovation opportunity: Target different age groups with specialized cereal offerings, such as frosted varieties for younger consumers and granola clusters for older consumers.
3. Marketing and Advertising - Disruptive innovation opportunity: Develop creative campaigns that use whimsical and relatable messaging to promote new cereal products.